Chanel Coetzee

Welcome! I'm Chanel, a professional writer from South Africa offering a unique blend of extensive hands-on animal care expertise and compelling content creation. My lifelong passion for wildlife isn't just theoretical – it's rooted in real-world experience.

My journey includes invaluable time spent raising and rehabilitating magnificent big cats – including lions, tigers, leopards, cheetahs, and servals – at a dedicated sanctuary. Leading tours there allowed me to share deep knowledge directly with visitors, honing my ability to communicate complex animal information engagingly. This practical foundation extends to domestic animals through my experience working as an Animal Care Technician at the ASPCA in New York, providing direct care and deepening my understanding of pet health and behavior.

Leveraging this unique background, I transitioned into freelance writing, specializing in crafting accurate, engaging, and SEO-optimized content focused on pet care, wildlife, and conservation (alongside my interest in travel). My ability to deliver high-quality work consistently is perhaps best demonstrated by authoring over 600 SEO-optimized articles for A-Z Animals, covering a vast range of animal topics. My commitment to professionalism is also reflected in consistent 5-star ratings earned on platforms like Upwork and Fiverr early in my freelance career.

In this portfolio, you'll find writing samples that showcase my ability to translate deep animal knowledge and research into content that resonates with readers and meets strategic goals.

I'm actively seeking freelance opportunities where I can contribute authentic, well-researched, and high-quality content to websites, publications, and businesses within the animal health, pet care, or wildlife conservation sectors. Please explore my work, and feel free to reach out via the contact page to discuss how my unique blend of practical experience and writing skill can benefit your projects.

How I Work

As an SEO Content Writer, my primary responsibility is to craft compelling and optimized content that drives organic traffic, enhances online visibility, and engages target audiences. My role blends creative writing with strategic SEO tactics to create content that not only captivates readers but also ranks well on search engine results pages (SERPs). Here's an overview of what I do:

1. Keyword Research and Analysis:

I conduct thorough keyword research to identify relevant search terms and phrases that align with the target audience's intent and the company's goals. This involves using SEO tools to analyze search volume, competition, and user behavior to inform content strategy.

2. Content Creation:

I create various types of content, including blog posts, articles, website copy, product descriptions, social media posts, and more. My content is well-researched, informative, and engaging, tailored to resonate with the target audience while incorporating strategically placed keywords and phrases.

3. On-Page Optimization:

I optimize content for search engines by implementing on-page SEO elements such as meta titles, meta descriptions, headings, and alt tags. My goal is to ensure that each piece of content is properly structured and formatted for maximum visibility and relevance.

4. Content Optimization:

Beyond on-page elements, I optimize content for readability, user experience, and search engine algorithms. This includes strategically using internal and external links, incorporating multimedia elements where appropriate, and ensuring content is mobile-friendly and accessible.

5. Stay Updated with SEO Trends:

I stay abreast of the latest SEO trends, algorithm updates, and industry developments to ensure my content remains relevant and effective. This includes participating in training, attending conferences, and engaging with online communities to expand my knowledge and skills.

My Experience

I have been a full-time freelance writer for over four years, but I have been writing most of my adult life. I used platforms like Fiverr and Upwork to make a name for myself. However, I became a published writer when I joined Flywheel Publishing in 2022.