Chanel Coetzee

Hi, I’m Chanel.

I’m an AI Content Editor and SEO Strategist based in South Africa, and I genuinely love what I do.

My career started in wildlife and animal care, but today I work at the intersection of AI, search strategy, and human storytelling. I take AI-generated drafts and turn them into content that feels clear, structured, and real. Not robotic. Not repetitive. Not fluffy. Real.

Since July 2025, I’ve been working part time as an Editor at Taco. I refine AI-generated long-form content for brands like Evogen Nutrition, Teak & Twine, Petfolk, and mogul. My job is not just correcting grammar. It is reshaping structure, improving clarity, aligning with search intent, strengthening SEO performance, and removing every trace of generic GPT voice.

I care about the details. I care about flow. I care about whether the reader actually understands what they are reading.

Before stepping into AI editing, I wrote over 600 SEO-optimized articles for A-Z Animals. That experience taught me discipline, research depth, and how to write content that ranks. It also taught me how to stay consistent. Writing at that volume forces you to become sharp and efficient.

Now, I bring that same work ethic into AI-assisted editing and strategy. I am curious about how AI works. I test prompts. I study ranking pages. I look at what competitors are doing and ask how we can do it better.

If you need content that is strategic, structured, and unmistakably human, that is exactly what I deliver.

How I Work

I do not use AI to replace thinking. I use it to accelerate good thinking.

Here is what my process usually looks like:

Research Comes First

Before editing or outlining, I study what is already ranking. I look at structure, user intent, formatting patterns, and keyword depth. I want to understand what Google is rewarding and where gaps exist.

AI as a Tool, Not a Shortcut

I use tools like ChatGPT to help develop structured outlines or expand sections quickly. But the draft is never the final product. AI gives you raw material. Editing is where the real value happens.

Structural Editing

I refine:

Logical flow

Section order

Clarity of complex concepts

Paragraph pacing

Skimmable formatting

If something feels bloated, I trim it. If something feels thin, I strengthen it.

Removing GPT Voice

AI has patterns. It repeats ideas. It over-explains. It adds filler transitions. It uses safe, vague language.

I remove those tells and rewrite sections so they sound confident and intentional. My goal is for no one to ever guess that AI was involved.

SEO Optimization

I integrate keywords naturally and strategically. I make sure headings are structured properly. I improve internal linking opportunities. I strengthen semantic depth. I focus on matching user intent instead of just inserting phrases.

Ranking matters. But readability matters just as much.

Always Learning

SEO and AI are changing constantly. I stay curious. I experiment. I pay attention to algorithm updates. I refine my approach as tools evolve. I genuinely enjoy learning how these systems work and how to use them better.

My Experience

I have been a full-time writer and editor for over four years, but writing has been part of my life much longer.

I built my early freelance career on Fiverr and Upwork, where I earned consistent five-star feedback by delivering on time and doing the work properly. In 2022, I became a published writer through Flywheel Publishing, contributing extensively to A-Z Animals.

Writing hundreds of long-form articles taught me endurance, research discipline, and how to write for both readers and search engines. It also taught me how to work hard without cutting corners.

Today, I am looking for long-term, stable opportunities where I can grow, contribute meaningfully, and be part of something bigger than just a project. I work hard. I learn quickly. And when I take ownership of a piece of content, I put my whole heart into it.

This is not just work for me. It is something I care about.